Pulp is the brainchild of Hala El Balaa, our Founder and CEO. Hala holds a Bachelor of Architecture from the Lebanese American University (LAU). Her passion for sustainable architecture and innovative design led her to establish Pulp. Under her leadership, Pulp has transformed from a concept into a reality, making significant strides in sustainable construction. Hala's vision and dedication continue to drive the team towards achieving our mission of promoting sustainable living.